WELCOME TO THE EUROPECreative CouncilPre-voting platform!
WELCOME TO THE EUROPE Creative CouncilPre-voting platform!
In the Europe G6, G7, G10 Creative Councils the Creative Ambitions in Europe were underlined, discussing barriers and opportunities, celebrating creative strengths and being inspired on how to push our creative standards even higher.
We are looking forward to share learnings and inspiration from the Councils in the Masterclass.
PRE-WORK
As pre-work, please review the external cases (4) and internal work (12 global/local campaigns and 8 local activations/topspins) contained on this portal, which is the work that was discussed in the Councils. Please rate them using the Heineken Creative Ladder. The (anonymous) votes will be referenced in the Masterclass session. You can return to your votes to complete or change them anytime using your login details.
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My Golden Triangle
is it memorable, is it motivating,
is it truthful?”
– Sir John Hegarty –
Our aim is to bring outstanding creative work into the world that aligns with Sir John Hegarty’s Golden Triangle: work that is memorable, that is motivating, and that is truthful.